About Us

So you want to support an independent and responsible business? Well you've come to the right place! 

I started this company in 2018, with the aim of bringing you products that you love which also add value to the world. This is how I've landed on socks as my headline product. I can assume most people will not buy socks second hand, so there is a market for conscious, good quality socks.

Plus with donations going to animal conservation - even better!



I'm Lucy, the woman behind the brand. I now work on this company full time after quitting my full time job, so socks are literally my livelihood! But I couldn't do it without the support of my team.

Mum spearheads the operational side of the business, picking and packing all of your orders - you might say that she delivers the goods.

This is Loki, one of my CFOs (Chief Floor Officers). She's a bit of a lazy one, but when she's up and running she's a ideas machine! I rely heavily on her for my PR and marketing strategy.

And this is Freyja, a bright young addition to our team. She's got a head for numbers and can often be found buried in spreadsheets.

So this is truly a family-run business, possibly even rabbit-run if you believe it when my partner says the rabbits rule the roost (they do). 

All support is appreciated, and I'd love to hear from you so please drop me a message or chuck me a follow.

Follow my story across social media - Facebook, Instagram  and LinkedIn

If you want to peruse the latest Bare Kind sock collections then please visit my home page.