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Save the Bears

With Animals Asia

My friends, gather round and meet the magnificent ursine giants of Asia! From the hulking Himalayan brown bear to the honey-loving sun bear, these furry enigmas captivate and intrigue. But fear not, their gruff exteriors belie a complex intelligence and fascinating social lives. Mothers tenderly raise their cubs, teaching them the secrets of scavenging and foraging. Solitary hunters by day, some species gather in grand autumnal feasts, sharing berries and fish in a spectacle of camaraderie.


Yet, these marvels face precarious futures. Poaching for fur and body parts, habitat loss due to deforestation and development, and even human-bear conflict cast a long shadow over their survival. The IUCN paints a somber picture – six of the eight Asian bear species are listed as Vulnerable or worse, with the sun bear clinging to existence as Critically Endangered.

brown bear looking into the distance atop a fallen tree trunk
bear cubs fighting in the water

Founded in 1998, Animals Asia is a leading international NGO championing animal welfare in Asia. They tirelessly combat cruelty, promote compassion, and work for a future where all animals are treated with respect.


Animals Asia focuses on ending bear bile farming, a brutal practice inflicting immense suffering. They rescue bears, providing a sanctuary in peaceful forest enclosures where they can finally express their natural behaviours.


Beyond bears, Animals Asia's impact extends to:


Dogs and cats: Campaigning against the dog and cat meat trade and promoting humane population control.

Zoos and safari parks: Advocating for improved animal welfare standards and promoting ethical wildlife tourism.

Endangered species: Engaging in conservation efforts for vulnerable species like moon bears and Chinese pangolins.

6 of 8 Asian bear species are categorised as Vulnerable or worse

Their work relies on:


Education and awareness: Raising public understanding of animal cruelty and inspiring change through captivating storytelling and campaigns.

Community engagement: Collaborating with local communities to find sustainable solutions for human-animal interactions.

Policy advocacy: Pushing for stronger animal welfare laws and regulations in Asian countries.


Animals Asia's dedication to bears shines through in initiatives like:


Bear sanctuaries: Providing lifelong care for rescued bears in spacious, natural enclosures, allowing them to climb, swim, and forage.

Moon Bear Release Program: Working with Chinese authorities to release rescued moon bears back into protected wild areas.

lone bear foraging in the forest

10% of profits on our bear socks are donated to Animals Asia

We donate 10% of profits from your 

bear socks to

animals asia logo

Our philosophy

​​Restoring the biodiversity of our planet and its varied species is at the core of Bare Kind’s mission. By donating 10% of gross profits to charities that support the animals on our socks, we can continue fighting the fight against species extinction.


Bare Kind has been able to achieve an all-time high of donations in recent years. The business expanded its sock range to 40+ pairs and supports 25+ charities.


Our Charity Impact Reports highlight the projects we have been able to fund with our charity partners and the incredible animals we support. 


Our hope is that something as humble as a pair of socks can make a lasting impression on our world and change it for the better. A huge thank you goes out to all our customers who have wanted to make a difference and empower the restoration of our planet with their socks.

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Save the Bears Bamboo Socks
£9.99